Event 15/5: Greatness through Choice

Have you read Jim Collins’ latest book “Great by Choice”?  It’s a must read.

Jim is beaming into Barcelona LIVE 15th May from 14:30 – 18:00 – think of it as a private movie premiere – he’s one of the best presenters I’ve ever seen.  100 execs of companies gathering in Barcelona hosted by me (I will share some of my own ideas at 14:00).

If you have not read much of Jim Collin’s material I recommend you start with three articles:

What will you get by being there on the 15th May in Barcelona?
Watch my short video below (on the blog).

I want you to be there. This will give you tools to take your business to the next level. Bring 1 or 2 of your team – the material we will work on will have much greater impact if you can work on it as a team.


Barcelona Activa Auditorium
Llacuna 162
08008 Barcelona
Tuesday, May 15, 2012 starting at 13:15

All the best


Moving People to Action: Emotion is necessary [Video]

The importance of emotion in moving people to take action.

This is a video from a recent seminar for the Barcelona Internet Startups Meetup group on the role of emotion in moving people to action.  This is a great group to meet entrepreneurs, VCs and techies living in Barcelona.

The third pillar of Aristotle’s triad of Persuasion is Pathos.

Pathos is an appeal based on emotion.  Emotional connection with an audience can be accomplished in 2 ways: