Here is a summary of everything you need to know about business:

  1. Revenues minus Costs equals Profits.
  2. If an initiative does not affect revenues or costs then it is not a business initiative.
  3. If costs remain higher than revenues for an extended period, you have what is known as a Charity.
  4. If you don’t understand somebody it is probably because they don’t understand it either. Do not be fooled by big titles or expensive suits.

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