I have prepared a series of short videos for my IESE courses this year. This is a 3 minute video outlining the 4 attitudes that an audience will have towards you as a speaker and how to approach each of these 4 types of audience. (The video is here on my blog).

I wrote about the four types of audience back in December on this blog.  There is a greater discussion of the approach to dealing with a hostile audience in that post that the material covered in the video.

The four types of audience attitude are:

  1. Friendly
  2. Apathetic
  3. Uninformed
  4. Hostile

Over to you
Do you think about the attitude of people that you communicate with on a regular basis?  What category are employees in when you speak to them as a manager?  What category are teenagers in?  How do you deal with apathy in an audience?

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