1. It will force you to become a better thinker and get clear on your beliefs. It will force you to read to gather material. It will force you to read critically as you ask “why?” “why not?” “why does she say that?” “is that really the answer?”
  2. Tom Peters says “If you are not blogging, you are an idiot.” (here)  He is a guru. It must be true.
  3. You have a much better answer for “what do you do?” “I am a writer”.  You are no longer a passive observer of life, you now participate in the creation of content and ideas. 5 years from now people will invite you to speak. 10 years from now you will have written enough material for a good book. 20 years from now your kids will think you were once smart.
  4. It is better than a diary. You might get some admiration and affirmation.
  5. You can save time (in future) – if people regularly ask you similar questions, write your answers up in a blog post and refer people there.
  6. It is free and easy. 
    1. Free: I use Blogger.  Friends recommend WordPress. Posterous allows easy posting from email.
    2. Easy: One of the best starter guides is from Penelope Trunk. I must her reiterate her point on avoiding perfection (no typos).  Force yourself to hit publish after 30-45 minutes no matter what. Perfection is the enemy of creation. If you have a really bad error, just re-publish. Otherwise, let your users tell you and engage more.

One reason why you should not create a blog:

  1. You will not make money from a blog.  Do not spend time reading “get rich quick” “teeth whitening” “best affiliate program” offers. You will create the blog and overcome procrastination only if you write about something about which you care lots and want to learn more.

A final note. Jim Rohn passed away last friday.  He was a great American philosopher. Out of his many great sayings, I will leave you with one: “We must all suffer from one of two pains: the pain of discipline or the pain of regret”.

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